By 2020, we’re aiming for 100% of cotton products to support sustainable farming practices.
Cotton is one of our favourite fabrics.
Our very first product – the iconic white shirt – was crafted from pure cotton, which we have continued to use throughout our collections ever since.
It is the most widely produced natural fibre in the world, amounting to almost half of the fibres used throughout the textile industry. It is sourced from the seedpod of the cotton plant, which can be picked by hand or by machine.
Cotton is soft, breathable, lightweight, absorbent, and durable. Its fibre structure is unique in that it helps you stay cool in summer and warm in winter.
While cotton is a renewable resource, the production of conventional cotton can be problematic for both the planet and the people who work the farms.
Cotton requires a lot of water to grow, and is often grown in arid conditions which require intensive irrigation, resulting in surface and ground waters being redirected to cotton fields.
Cotton production also degrades and depletes the quality of soil. Because cotton crops are continually renewed, the fields quickly become exhausted. This has a flow-on effect: new land is sought to grow the crops, which results in further destruction of habitat.
Pesticides and insecticides are often used in the growing of conventional cotton, which often end up in waterways. There is a cumulative effect of contaminated waterways: it not only harms the earth and biodiversity, but also the people – pesticide poisoning can infect the food and water supplies of local communities, resulting in disease, illness and birth defects.
Because of the environmental and social impact of conventional cotton farming, we are undertaking several initiatives that support more responsible farming, and support innovative practices that balance the production of cotton with protecting our ecosystem and people.
Country Road is proud to support the Australian cotton industry. Australian cotton growers are leaders in sustainable farming practices, both in their water efficiency and in their use of drought resistant cotton varietals. The Australian growers who supply the cotton used in our garments are supporters of the Better Cotton Initiative.
Denim is actually made from cotton, and is a big part of our business. We have developed a recycled denim jean, which is made from a blend of what we call post-consumer waste cotton, along with virgin cotton and a small percentage of elastane.
Organically grown cotton
Country Road sources organically grown cotton for selected ranges. Organically grown cotton is farmed without chemicals and abides by strict environmental standards which are audited independently. Organically grown cotton sustains the health of soil, ecosystems and people, relying on the use of natural processes instead of chemicals. These natural processes lead to cleaner air, better soil, water conservation and safer environments for farmers and their families. Not only that, but the cotton is often softer, as the fibres have not been broken down or damaged by chemicals.
Organically grown cotton can be farmed alongside food, which can be used to feed the farmers that grow it as well as supporting their income. It uses 71% less water and 62% less energy than conventional cotton, and locks the majority of its CO2 emissions into the soil.
Better Cotton Initiative
Country Road is committed to supporting sustainable cotton farming practices by partnering with the Better Cotton Initiative to transform cotton production globally. The Better Cotton Initiative takes a holistic approach to cotton production: it factors in environmental, social and economic sustainability practices. The initiative helps farmers grow cotton in a way that reduces stress on the local environment and improves the livelihoods and welfare of farming communities, with the goal of creating long-term change for the industry.
Pima cotton is a premium cotton, which has a longer, more resilient fibre, superior softness and is wrinkle-resistant.
Cotton that is spun and stone washed in Portugal for extra softness and luxury.
A soft and lightweight natural fibre sourced from the seedpod of the cotton plant.Read more
Natural and biodegradable, wool is sourced from the fleece of animals.Read more
The first fibre to be woven into fabric, linen is crafted from the flax plant. It is soft, crisp and breathable.Read more
A natural fibre that’s strong and durable, leather is one of the few materials that becomes more beautiful with age.Read more
Cellulose fibres start as a tree: the wood pulp is dissolved then spun into fibres.Read more
A luxury yarn that is known for being incredibly soft, lightweight and lustrous.Read more
A hardworking fabric made from a durable cotton twill with a distinct diagonal weave.Read more
We’re addressing ocean waste and landfill through recycled fabrics and materials.Read more
Easy to care for, wrinkle-resistant, strong, and with the ability to hold pleats: we engineer synthetic yarns for specific purposes.Read more