"Country Road has worked hard to build strong relationships with Australian farmers that champion sustainable farming practices. Our partnership is a way to highlight that these are the people doing the right things. These are good suppliers, they’re selling an authentic product and here’s the proof to show that they are."Sandon Adams, Managing Director, Oritain Australia
Country Road is committed to supporting Australian farmers.
We value the provenance of our products and strive for visibility of where and how our raw materials are farmed.
We are the first Australian fashion retailer to partner with Oritain. Dedicated to transparency, Oritain takes a scientific approach to determine where the fibre in a garment originates.
We're currently able to verify the origin of cotton and wool fibres in selected Country Road ranges. This means we can scientifically trace our fibres back to the farms they came from.
The Oritain verification is a symbol that demonstrates the power of science in protecting the integrity of a garment. Country Road ranges that are labelled ‘verified’ have undergone independent scientific sampling and analysis by Oritain.
This analysis is conducted at each key step of the production process:
- Oritain collects genuine samples of the fibre for analysis.
- Following the analysis, Oritain creates a profile of the fibre which represents its ‘origin fingerprint’.
- Oritain then tests against this ‘origin fingerprint’ to scientifically verify if the fibre from our garment matches its claimed origin.
More than just a partnership between Country Road and Oritain, this is a partnership between Country Road and our supply chain partners.
When we can trace where a natural fibre comes from, we can ensure higher quality as well as higher animal welfare standards and better land management. Our ongoing work with Oritain strengthens our support for Australian farms and reinforces our position as a leader in responsible sourcing.
We are currently working towards scientific verification of more fibres across the business.
Verified Australian cotton
We began the journey of Verified Australian cotton in January 2020 with one of our most iconic styles. Each fibre from our men’s and women’s Heritage Sweat can be traced back to a small number of Australian farms that support the Better Cotton Initiative and more sustainable farming practices.
Verified Australian wool
In 2017, we debuted a range of Traceable Merino garments that have since continued to grow in number year after year. This collection remains an important focus of Country Road, with each verified knit traceable back to Australian farms.
"By partnering with Oritain, we’re demonstrating a true commitment to traceability. When you buy Verified Australian cotton or wool from Country Road, you have scientific proof of its authenticity."Elle Roseby, Managing Director, Country Road
Striving for visibility of where our raw materials are farmed.Read more
Responsible Wool Strategy
Encouraging sustainable farming practices and animal welfare standards in the wool industry.Read more
Collaborating with industry to minimise impact on the world’s water, soil, air and people.Read more
Better Cotton Initiative
Making global cotton production better for all.Read more
Protecting our trees and the land around us.Read more