"Country Road has worked hard to build strong relationships with Australian farmers that champion sustainable farming practices. Our partnership is a way to highlight that these are the people doing the right things. These are good suppliers, they’re selling an authentic product and here’s the proof to show that they are."Sandon Adams, Managing Director, Oritain Australia
Country Road is committed to supporting Australian farmers.
We value the provenance of our products and strive for visibility of where and how our raw materials are farmed.
Oritain has mapped the majority of the world’s wool industry, and can analyse each fibre for an origin ‘fingerprint’
This allows us to trace each and every fibre from our Traceable Merino collection back to an Australian farm, strengthening our support for Australian farms and reinforcing our position as a leader in responsible sourcing.
When we can trace where a natural fibre comes from, we can ensure higher quality as well as higher animal welfare standards and better land management.
Supporting our commitment to traceability further, we are currently working towards scientific verification of more fibres across the business.
"The number of Country Road garments made from Traceable Merino has grown from 600 units in 2017 to over 86,000 units in 2019, and our journey is only just beginning."Elle Roseby, Managing Director, Country Road
Striving for visibility of where our raw materials are farmed.Read more
Responsible Wool Strategy
Encouraging sustainable farming practices and animal welfare standards in the wool industry.Read more
Collaborating with industry to minimise impact on the world’s water, soil, air and people.Read more
Better Cotton Initiative
Making global cotton production better for all.Read more
Protecting our trees and the land around us.Read more