We celebrate our love for wool season after season, year after year.
A quintessential Australian fibre, its superior quality and luxurious texture allows us to create the pieces you’ll continue to reach for and cherish forever. Just like we do.
As a modern Australian lifestyle brand, Country Road has always championed the Australian wool industry.
We are committed to backing local farmers, and believe in supporting the growth of industry practices to reflect the needs of an ever-changing world.
We’ve developed a Responsible Wool Strategy, seeking to protect the land through sustainable farming practices, as well as improving animal welfare standards across the sheep wool supply chain.
By winter 2021, all pure wool Country Road products will be verified non-mulesed or from farms that have ceased the practice of mulesing.
By winter 2023, all wool-rich Country Road products (with 30% wool composition or more) will be verified non-mulesed or from farms that have ceased the practice of mulesing.
By winter 2025, all pure wool and wool-rich Country Road products will be fully traceable, non-mulesed and certified by a credible third party to ensure high animal welfare standards and sustainable farming practices.
When shaping this strategy, we engaged farmers, industry bodies and animal welfare groups to ensure we understood how to best support progress for every party involved.
We are proud to have developed the above targets, which drive greater traceability and higher standards throughout the wool industry.
We understand that farmers practice mulesing as a way of protecting sheep from flystrike, but would like to see strengthened efforts to transition away from this practice. Ultimately, we would like to see more farmers exploring the breeding systems available to eradicate the need for mulesing long-term.
Recognising that the health and wellbeing of both sheep and the land are at the heart of all wool growers, we believe in the potential for Australian wool farmers to drive change.
We want to see local farming thrive, and are dedicated to bringing farmers on this journey with us. Learn more about the work we are doing to support local wool growers.
Striving for visibility of where our raw materials are farmed.Read more
Responsible Wool Strategy
Encouraging sustainable farming practices and animal welfare standards in the wool industry.Read more
Collaborating with industry to minimise impact on the world’s water, soil, air and people.Read more
Better Cotton Initiative
Making global cotton production better for all.Read more
Protecting our trees and the land around us.Read more