By 2020, we’re aiming for 100% of cotton products to support sustainable farming practices.
A natural, renewable fibre, cotton is grown around the world by millions of people.
It has played a vital role at Country Road since 1974, when a legacy was born with the creation of our first pure cotton shirt.
Since then, cotton has remained a strength of our brand across Woman, Man, Child and Home, where we continue to support better cotton farming globally.
We are a proud member of the Better Cotton Initiative (BCI).
BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future. It is the largest cotton sustainability program in the world.
BCI trains farmers to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and respect the rights and wellbeing of workers.
The program manages the farm-level implementation of the Better Cotton Standard, a holistic approach to more sustainable cotton production.
Every step of cotton production, from sowing and growing to picking and harvesting, is guided by a set of production principles – including crop protection, water stewardship, soil health, fibre quality and more.
BCI farmers are also expected to continually improve their production processes. The standard can be applied to different scales of cotton production – from smallholder farms in Mali, India and Mozambique to large, industrialised operations in Brazil and China.
Together with BCI and our farmers, we are all working towards the same goal: to ensure that all cotton is produced in a more sustainable manner.
Striving for visibility of where our raw materials are farmed.Read more
Responsible Wool Strategy
Encouraging sustainable farming practices and animal welfare standards in the wool industry.Read more
Collaborating with industry to minimise impact on the world’s water, soil, air and people.Read more
Better Cotton Initiative
Making global cotton production better for all.Read more
Protecting our trees and the land around us.Read more