We’re working towards 100% of cellulose to come from deforestation free sources.
As an iconic Australian brand, we have an important role to play in protecting our trees and the land around us.
Many of our collections use cellulose, a fibre that starts out as a tree before being spun into a textile.
To gain a better understanding of where our cellulose fibres come from and how we can source them sustainably, we partner with environmental not-for-profit Canopy.
Canopy aims to protect the world’s forests, species and climate by collaborating with business leaders, scientists and decision-makers to help create sustainable supply chains.
While cellulose can be sourced from responsibly managed forests, some of these fibres can derive from ancient and endangered forests. It is estimated that more than 150 million trees are logged for cellulosic fabrics each year.
We’re working towards 100% of cellulosic fabrics used across the business to be deforestation free. This means we will only be partnering with fabric producers who are not at risk of sourcing from ancient or endangered forests.
We’re also supporting the development of alternative fabrics that unlock the potential of existing resources and ultimately have less impact on the environment.
While the cellulose supply chain is incredibly complex, we see great value in the work Canopy is doing to secure large-scale forest conservation and industry transformation.
Canopy is committed to caring for our precious, irreplaceable forests and we are equally committed to supporting this work through engaging our suppliers and partners on this important journey.
Striving for visibility of where our raw materials are farmed.Read more
Responsible Wool Strategy
Encouraging sustainable farming practices and animal welfare standards in the wool industry.Read more
Collaborating with industry to minimise impact on the world’s water, soil, air and people.Read more
Better Cotton Initiative
Making global cotton production better for all.Read more
Protecting our trees and the land around us.Read more