Follow the Country Road journey through the years.
In 1974 Stephen Bennett founded Country Road in Melbourne, Australia, with a vision to join the denim boom that changed the face of fashion. He started with the pure cotton shirt, now a Country Road icon.
The pure cotton shirt was the start of an iconic Australian brand.
The 80s were a decade of expansion for Country Road, with the launch of the CO-OP range, tapping into the younger market. The brand expanded into menswear, suiting and sportswear and went to open its first store in New Zealand, followed by progressive expansion into the USA.
Country Road was inducted into the Fashion Industries of Australia Hall of Fame for Consistent Excellent Design Performance.
Country Road grows rapidly and achieves international recognition as Australia's first lifestyle brand, reflecting the Australian way of life through stylish, relaxed, quality apparel, accessories and homewares.
Country Road Womenswear received the Woolmark Award for Excellence in Fabric Development, Design and Marketing, and Menswear received the FIA Award in the City Daywear category.
Woolworths Holdings Ltd South Africa secured a controlling interest in Country Road. The business was rebuilt from the bottom up.
Sophie Holt joins Country Road as Creative Director, charged with rejuvenating the brand, creating a unique handwriting across all lifestyles with a single clear vision.
Country Road celebrated its 30th birthday in July, relaunching the brand with a refreshed, modern identity, refreshed stores and an innovative, new marketing campaign.
Country Road launches in Woolworths South Africa stores selling womenswear, menswear and accessories.
The same year the company partners with Australian children's charity Red Kite, supporting their Red Bag program.
Country Road is an Australian icon. There is a special affection for the brand, famous for its quality, beautiful fabrics and simple, fashionable approach to everyday style.
The Woman Man Child Home campaign is launched, cementing Country Road's status as Australia's leading lifestyle brand.
Saw the exciting launch into the world of online shopping with the full range available to purchase on Country Road's e-store. It quickly became the 2012 top performing store.
Celebrating 40 years of modern Australian style. As Australia's most loved lifestyle brand, we have stayed true to the values from which we were created. Quality pieces, a fashionable outlook and a love of natural materials for Woman, Man, Child and Home.
In collaboration with The Woolmark Company, Country Road celebrated its love of wool and Australia's vast landscape in a film starring Isabel Lucas.
We celebrated our 40th birthday with iconic Australian model, Gemma Ward. Travelling to the northern beach's Seal Rocks, we paid homage to the quintessential summer holiday of sun, sand an sea, where traditions are built and memories are made. The campaign signified Gemma's return to her modelling career, and was named Business of Fashion's top ten fashion films for that season.
As the digital expression of the Country Road brand philosophy and unique approach to modern Australian life, Live With Us provides a hive of insider tips, profiles and curated posts from tastemakers both here and around the globe, highlighting fashion, living, culture, travel, entertaining and design.
LIVE WITH US
We opened our first Peninsula coast store in Sorrento's historic post office building, which dates back to 1905. The resort store captures our brand's essence, perfectly blending a modern and heritage aesthetic. A fresh retail concept, it houses a light-filled café hosted by local caterers, The Sisters, and is surrounded by a beautiful native garden.