Low Water Wash Denim
The production of denim is often synonymous with water waste;
the process of washing denim uses thousands of litres of the finite resource.
We’re looking at all areas of our supply chain for innovative measures
that can reduce any waste we can.
we have worked with
Jeanologia® to develop a
low water washing process
that uses 50% less water
than the global standards.
We have worked with Jeanologia® to develop a low impact washing process
for our Country Road men’s denim range. Jeanologia® have developed
Environmental Impact Measuring (EMI) software to analyse the environmental
impact of denim wash processing, which has determined that 50% less water
has been used in this range compared with the global standard.