For our menswear design team, fit has been the foundation of the range, perfecting the slim, skinny and standard fits. The second focus was on the wash, with the aim to create jeans for every occasion. While the collection is big with seven washes in different fits, here, we focus on five key looks, and why there are different jeans for different jobs.
We purposely used navy stitching to contrast against the bleached-back wash. This style really only works in the skinny fit – if it’s looser then there’s the risk that it will look like an old op shop pair. You could wear them with a white sneaker and simple white tee. And then in winter; a grey marle crew neck jumper.
This is your worn-in, relaxed, has a lot of character type jean. It’s really washed back so you get rich colour pooling around the seams and stitch lines, all really tonal which adds to the character. It’s soft and comfortable — and these washed levels will look good with virtually anything casual in your wardrobe.
There are many people out there who love a raw jean. It’s versatile, you can wear it in a really smart way, say to work, and then you can wear it as an everyday jean. This denim is all about texture; it has a much cleaner and smoother look. You could wear this with a navy shirt and an urban tailored jacket to create a smart look.
This is more like contemporary denim and feels a lot newer. To achieve the colouration we use a black weft along with an indigo warp to get that dark, intense blue-black look. Most importantly it wears really well, the longer you wear it the more character it gets. This jean can be worn with a dark collarless shirt and an indigo puffa vest.
We used a black warp, black weft denim in a slim or skinny fit to create a modern, edgy jean. The charcoal leather patch and black anodised metal rivets give this style a sleek, smart look.