When it comes to tweed, Abraham Moon & Sons is considered to be one of the best. Found in Leeds, England, Abraham Moon established his eponymous mill in 1837, dedicating himself and his successors to perfecting the craft of spinning, dyeing and finishing wool to create premium quality tweed. This pursuit of perfection in producing textiles is why our menswear team first decided to partner with the mill to create our tailored tweed jackets. Here we talk to their Creative Director, Martin Aveyard about our partnership.
You’re the Creative Director of Abraham Moon & Sons, what excites you most about the company?
Design innovation and balancing that with our more traditional manufacturing methods. As one of the last remaining mills of our kind left in Great Britain, we’re now at the forefront of trends; there’s a constant desire for ‘new’ in modern fashion and we have to thrive on that pressure to produce. Complicated Geometric weaves and contemporary twists on classic patterns are two of my favourite projects to work on, as well as creating brand new blends of colour from our 500 strong library of wool dyes.
How does the history of Abraham Moon and Sons still play an important role now?
Our history is obviously a vital part of what makes Moon, Moon. Our reputation has been forged through UK heritage, design and quality; these three ideals work together to allow us to create a truly unique product. The design team here at the mill, as well as customers like Country Road, can take time to go through our fabric archives dating back to the early 1900’s for inspiration. We can re-create a fabric from any era to close to one hundred per cent accuracy from handwritten making notes, or we can add our own ideas and change colours to tie in with modern trends. 2017 marks our 180 year anniversary so we have plenty to celebrate.
How does the relationship between Abraham Moon and Sons and Country Road work?
I believe the most important aspect of our relationship is the commitment to quality. You don’t source and supply halfway round the world if the end product isn’t up to scratch! There’s always the assurance that a Country Road garment in collaboration with Abraham Moon will be a fixture of your wardrobe for all seasons.
Does Australian wool play a part in the process?
Yes, we buy our wool predominantly from Australia, New Zealand, and South Africa. Our Australian sourced wool is all Merino; we have full traceability back to the farm with exact specifications of micron, length of fibre and cleanliness.
Where do you get your inspiration from?
Life, enthusiasm and inspiration from whatever source. My main inspiration is colour – in the way that other people get pleasure from listening to music, I get pleasure from seeing interesting colour combinations whether from nature, paintings or décor. Interesting fact, I see colour differently between my right and left eye – if I’m looking at one of our fabrics only through the left everything appears warmer, almost in sepia. Don’t know if that’s been a help or a hindrance, but it seems to have worked out alright in my 40 years at Moon!
Does Abraham Moon and Sons have a sustainability element to their processes?
We’ve worked very hard to be more self-sustaining in recent years. The waste from our Carding, Spinning and Weaving departments is sold to other local firms to be recycled into underlay for carpets. Plastic and cardboard is recycled in-house, and we’ve just invested in 520 solar panels for the roof of our mill which we hope can provide 25% of our energy in the future. All this along with the fact that wool is a biodegradable, natural product with many natural benefits puts us in a pretty healthy place.