Who better to take charge of the creative campaign for our second CR.CAPSULE collection than Dina Broadhurst? The Sydney-based art star has made a name for herself with a practice that explores both fashion and femininity through a synthesis of photography and collage. Here she talks about the philosophy behind her practice and the creative process of this campaign.
The digital world has changed the art scene, how do you navigate the space?
"I am self-taught in all my digital knowledge and training. It's another tool and another skill. Art is about what is inside of you, a vision, a purpose, a message, a compulsion, a discovery. My digital tools are just another avenue to get this out. On the other hand social media has been a huge factor in getting exposure and audience to my work, which has been invaluable as the world becomes your oyster, anytime, anyplace. The opportunities are far greater, the control more in my own hands, and I owe a lot of my growth to platforms like Instagram."
Where do you draw your inspiration from, can you name any artists that have made a particular impact on your own art?
"I draw my inspiration from my immediate world around me. Common themes that appear, visual links, things I find or are attracted to. How light and mood changes the things around me that I experience daily. Cindy Sherman has really inspired me as an artist. Her work of playing roles, dressing up, and through this discovering herself in new ways is something my art also allows me to do, so I feel a real connection to her practice. I also am hugely inspired by Andy Warhol. His use of colour scale composition and celebrity; his ability to collaborate and elevate everyday items and illicit desire in the viewer."
What was the creative thought and then the process behind this campaign?
"I took inspiration from an era of glamour, freedom and summer. A particular image from Slim Aaron's summed up the whole feeling that the collection had ignited within me. One of optimism, of elegance, of freedom, of leisure and warmth from both the season and who we choose to surround ourselves with. A location in Sydney’s Bilgola Beach was found as the perfect backdrop. A haven and an escape to nature that's basking in the season: open plan, light, with all the elements surrounding. Nature and the sea became the backdrop to crisp natural linens, a palette of elegance and simplicity, and then with the injection of a vibrant print; fun, flirtation and vibrancy, inspired by lush palms and the bird of paradise. After a day of immersing the collection with the natural beauty of both Louise and the landscape, the softness, the pared-back hues and the ease of elegance throughout the range were all able to shine through."
Is there any broad philosophy or approach that underpins your practice?
"My broad philosophy is to let natural beauty come forth and shine, to connect with people and nature, to enjoy the feminine qualities of ourselves and the way we live. To own emotions, to become comfortable with how we all differ and feel, to have balance and embrace our layers."
The art world can be daunting to some, do you have any advice for someone wanting to begin collecting art?
"Always buy what moves you and allows you to see things in different light, as you will always find new ways to experience the work. Something that you can connect with and just have to have. That's the way art should be bought."
How would you describe your own personal style?
"I would say I'm quite simple, practical, and above all I value quality and craftsmanship. "
What were some of your favourite pieces from the CR.CAPSULE collection?
"Absolutely the white linen wrap dress as it's both girly and sexy, and can be dressed up or down. As I am quite small I also love that you can get a great shape pulling it tight at the waist with the tie belt. The bird of paradise print pants are a real wow factor. They would be so amazing to go from beach to party and dance the night away in. And the classic black linen shorts are so my style, with a shape cut and a slim waist they can be put back with absolutely everything."