Co-directors Jessie Oldfield and Adam Murfet are the creative image makers behind some of our recent award-winning films.
Jessie and Adam of film production studio C-KOL have brought the Country Road brand to life with their cinematic approach to fashion filmmaking and use of strong narratives. Both Life Through Wool and Summer Wonder were nominated for the 2015 Virgin Australia Melbourne Fashion Festival Fashion Film Series, and Life Through Wool was named one of the top 3 films.
As part of the prize, the film has been shown again across the country in Val Morgan cinemas and will also be on big screens at the festival’s runway precinct at Central Pier. We spoke to the creative pair (and real life partners) about their experience making these very special films.
C-KOL stands for certain kind of light, what do you search for when creating moving images?
ADAM MURFET: “Jessie and I have always had a deep appreciation for light. Some of our favourite films have been shot using natural light. With natural light it’s so beautiful because it’s unpredictable. In the last scene of Summer Wonder, we had planned for Gemma to wear a pink shirt to compliment the sand and neutral tones, we had dreamed of a sunset. When we came to shoot the sky was pink which was reflecting on to the sand and water so all of sudden you had this beautiful tonal image. It just came to life naturally.”
Congratulations on the award for Life Through Wool, what was it like creating this film with Isabel Lucas?
JESSIE OLDFIELD: “That experience was big for us; Isabel had just come off working with Terrence Malick at that point, one of our hero directors, which was incredibly intimidating. She had been on set with Christian Bale and Cate Blanchett, and I don’t normally get nervous about meeting celebrities but I remember thinking; ‘my goodness, she’s been shooting with Terrence and now she’s coming over to meet us in Deni (Deniliquin) to shoot this little story’. It was super exciting working with Isabel, she is an incredible actress with a real magic about her.”
Following that film you worked with Gemma Ward and her gorgeous daughter Naia on Summer Wonder, what did it feel like when she signed on to the project?
JESSIE: “It was exciting. Adam and I had wonderful chats to Gemma over the phone. I remember the first time we spoke, she was so cool, relaxed and really into the story. The whole experience with her from that moment forward was magical. Gemma became very comfortable with us. That’s the other beautiful thing about filmmaking, it’s having those relationships with a subject - I think we really got to know Gemma.”
Do you feel that fashion film advertising is gaining huge momentum at the moment?
JESSIE: “Especially with online and how people want to see clothing move, breathe and live - motion really just makes so much sense and is relevant for the audience.
Main image photographed by Jo Duck