Australian stylist Ilona Hamer hits the streets of New York to make a case for double denim. She shares her tips for finding the perfect pair of jeans along the way.
Double Denim, done right – can you explain your ground rules?
“I think it is all about the shade of denim – similar tones seem to make it work best. I also think it’s best to steer clear of mixing washes, in other words I like it when the shades are super similar, like these two pieces from Country Road, with one looking slightly more worn or lived in.”
You have an extensive wardrobe of denim – what's your secret to finding the perfect pair of jeans?
“The secret to finding the perfect jeans is that there is no one perfect pair. It’s one of fashion’s most elusive pieces, and just when you think you have found the Holy Grail, your favourite pair rips right when you don’t want them to. My best advice is to constantly try on new styles, washes and cuts so you can start working out what shape works for you, along with the lengths, sizes, fabrics and denim ounces that feel the most comfortable.”
When it comes to wearing jeans, which style icons do you recommend we channel?
“When I think of denim muses, for me it’s more an amalgamation of lots of different women – and men – that inspire me and my denim wardrobe. Noteworthy, however, is Diana Ross on the cover of her Diana album – so iconic and memorable; she has straight-out-of-the-shower hair and is wearing jeans and a T-shirt, I love it. What makes it different is that the jeans actually look like her own, rather than brand new. I think that is crucial: how you wear your denim in order to make it unique and your own. Jeans tell a story, especially after a few months of wear, and that’s why denim is so special and versatile.”