When it comes to designing a children's range it's all about colour and print that we know kids will love.
This season, Ariel and Hannah from the CR Textile Design team focused on cute, hand drawn animal designs to bring a sense of fun to getting your little one dressed.
Can you tell us about the collection?
Hannah: The trend of true indigo blue is very important to our August boy’s collection, as you can see with both our prints and our colour palette.
Ariel: There are lot of cute jungle animals and sea animals. The indigo palette helps to really tie in the sea theme.
Hannah: There’s a big emphasis on hand drawing.
What was the inspiration behind the theme?
A: We know that our customer loves a cute print, and boys especially love interesting animals, so we are always looking out for new ways of offering them as many fun designs as possible. The jungle theme was the perfect way to launch our spring range and introduce the new palette.
Can you talk us through the process of hand drawn graphics?
A: The design team would come to me with a concept, inspiration or perhaps an idea for an animal, and I would look through photographs, books and visual references. Then I would draw my own – some with crayon, some with ink. We try and make them really cute so the kids will love them.
Then we'll talk about what we think feels right, and what colours we like and what the customer will love.
What do you both love about kidswear?
A: It's really fun! We spend our time drawing tigers and sloths and monkeys, and leaves and bears and foxes. I feel that, especially with boyswear, there's always an element of adventure that you can’t really get in other areas of the business. You can probably be a little more imaginative. You can probably push the boundaries a little bit more because with childrenswear people are more open to fun graphics and imagery.
H: I agree with Ariel, it is the most fun category to work in. You get to draw cute animals, create fun designs and really experiment with different mediums.
What would be your favourite pieces of the range?
H: My favourite is the elephant sweat top, and I love the little palm short with the fluro outline.
A: I really like the little sloth, as well as the lion. They're both pretty cool. In fact I would wear them both.
What’s the next big trend for boyswear?
H: Kidswear is less guided by trends than womenswear or menswear. We have colour trends more so than print or pattern. However hand drawing is a big thing in kidswear at the moment, little crosses and dots and lines – things that are irregular and almost like a child has actually drawn them.
A: It lends a sense of playfulness and naivety to the clothes which is perfect for kidswear.