Brooke Meredith is on a mission to inspire, empower and educate. The glowing entrepreneur has fused together her love of graphic design and wellness to create the digital and now in print magazine, A Conscious Collection.
Firstly, how did the idea for A Conscious Collection come about?
A Conscious Collection came about in the most organic way. In late 2014 I was going through some major health and lifestyle changes as a result of a few food intolerances and lifestyle choices. After months of feeling fatigued, foggy and bloated, I turned to a naturopath for help. He opened my eyes to the wonderful world I’m exposed to now – whole foods and holistic healing – that I had never even considered before. From there I used my new-found knowledge to change my eating habits. I began to experiment with more whole, natural foods and fell in love with the lifestyle that made me feel amazing. And so began the journey of A Conscious Collection; initially launching as a blog to document my learnings and share my recipes with the online community.
In starting A Conscious Collection, I enrolled in a nutrition course and started sharing everything I could with anyone I could. At this time it was a hobby, a place for me to share my recipes and learnings. It wasn’t until I realised it was gaining really great traction that I thought I could turn it into a full time job, and a magazine as it stands today. Who would have ever thought?!
Your day-to-day routine must vary quite a bit! Is there any such thing as a typical day for you and if so what is it?
I wish I could say there was such thing as a typical day, but to be honest that is one aspect of this “job” that I actually love. It certainly keeps you on your toes. It really depends on where I am at the production stage of the magazine; some days I could be out on location for shoots, other days I'm running from meeting to meeting, I could be in the office trying to man the fort and very often you can find me in the kitchen creating and shooting recipes.
What is your favourite part of your job?
I love the fact I get to work with so many amazing creatives and to develop content that helps inspire and educate people. To produce something that can actually help people is honestly such a rewarding thing. Oh and I travel often with A Conscious Collection, that’s a great perk too.
What has been your most exciting career highlight to date:
Turning A Conscious Collection into a print magazine has absolutely been a career highlight. It has been a dream ever since I was a younger to have a magazine, so to actually get that first copy back from the printers and hold that very first issue in my hand is quite surreal. Oh, and I got to interview Elle Macpherson; need I say more?
Running your own business must be challenging, what keeps you motivated?
It is, I would be lying if I said there weren’t any days when it gets a bit overwhelming. But then you remember how incredibly grateful you are for being able to do what you love every single day and call it work. When I’m feeling challenged, I always think about how far I have come and the endless hard work I have put in to get me where I am. I’m constantly thinking of new ways to improve A Conscious Collection or new projects to incorporate under that umbrella that sparks motivation and drive.
Is there anyone in particular who has inspired you on your entrepreneurial journey?
I’m incredibly inspired by the network I am surrounded in, I have a great bunch of successful friends that are also entrepreneurs. They honestly inspire me on a daily basis, their success is inspiring and their dedication and drive is infectious.
What is the best piece of advice you’ve ever received?
To never compare yourself to others. Your journey is yours and no two journeys will be the same. As soon as you start comparing yourself to someone or another brand you waste energy that could be spent building your empire.
As you are so big on wellness, how do you maintain a work/life balance and how exactly do you define it?
To be honest I really struggled with this concept at the initial stages of launching the magazine. I got so caught up in the day to day running of a business I forgot to prioritise exercise. Or rather, chose work over exercise. Late nights hitting deadlines meant my eating habits had not been as conscious as my time was poor.
Now, I can say I’m finally back to myself and practicing what I truly believe in. Balance is a hard one for me though as I love what I do, so in my downtime I love working. We call this a work/life blend; when you blend work and pleasure together it’s a very rewarding lifestyle.