With second-hand clothing set to overtake fast fashion in the next 5-7 years, the importance of circular fashion is at the forefront of the Country Road vision.
As part of the 2020 Virgin Australia Melbourne Fashion Festival (VAMFF), our Managing Director, Elle Roseby, was invited to speak on the panel at ‘Making Fashion Circular’, an event designed to open the dialogue between brands and consumers on how we can move towards a more sustainable future.
In support of the circular fashion movement, we explored the Country Road archives with the intention of combining vintage with current pieces, to showcase how you can make something old, new again. Our archives are a wonderful world of classic silhouettes, luxurious fabrications and timeless pieces.
We chose archival pieces from our collection to dress Iona MacLean and Brooke Mcauley at this year’s VAMFF runways. Each design has been carefully styled with new pieces from the Country Road range.
The vintage pants worn by Iona are crafted from a lush corduroy and date back to the early days of Country Road. They’ve been paired with our feminine Pleat Bib Shirt from the latest collection.
Brooke wears vintage high-waisted shorts that date back to the 90s. They’ve been crafted in a quality cotton drill fabric and paired with our Tuck Detail Blouse to create an elevated look.
If you’re interested in circular fashion and want to get involved, you can participate in our Fashion Trade initiative. Head in store and donate your pre-loved Country Road items and you’ll receive a $10 gift voucher*. All items will go towards Red Cross charities, helping raise much-needed funds for the community and saving clothes from landfill. This initiative is available at any Red Cross and Country Road Store, any day of the year.