& People Farming
& Sourcing Circularity
CircularityA new and ever evolving approach to fashion practice, the concept of circularity requires us to rethink how we design our products for their next use. We believe this concept is the way of the future.
We’re striving for innovation and unlocking the value of existing resources when sourcing our fabrics, and looking to ways to use recycled materials as the basis of our products.
The Feel Good Jean
TENCEL™ x REFIBRA™ branded lyocell fibres are made from a blend of recycled cotton scraps and wood pulp sourced from responsibly managed forests.
These fibres are based on Lenzing’s lyocell production process, which means they inherit the environmentally responsible properties of TENCEL™ Lyocell fibres including water use levels that are up to 20 times lower than conventional cotton.
Our top selling Sateen Jeans are now made from TENCEL™ x REFIBRA™ fibres, a fabrication created by Spanish mill, Tejidos Royo. The fabric is smooth and gentle against the skin, while being strong and durable for everyday wear.
Available in a range of seasonal and neutral colours, the popular pants have been the eco-friendly fashion statement of the season.
TENCEL™ x REFIBRA™ fibres have recently achieved the Recycled Claim Standard, which certifies that all production processes in the supply chain adhere to the proper steps to ensure integrity of the final product.