Our History
Beginning as a niche women’s shirting business in 1974, Country Road has evolved into Australia's first lifestyle brand for women, men, children and home; renowned for stylish, high-quality apparel, accessories and homeware.
In 1998, Woolworth Holdings Limited (South Africa) (WHL) secured a controlling interest in Country Road. In 2004 Country Road was re-launched with a fresh modern identity. In 2009, Trenery was launched for women and men who appreciate the beauty of simple, sophisticated collections that are modern in approach and classic in style.
In October 2012, Country Road acquired the Witchery Group, including the Witchery and Mimco retail brands with the strategic rationale of creating one of Australia’s largest specialty fashion retail groups and the Country Road Group was formed.
In September 2014, WHL acquired all shares in the Country Road Group.
Want to know more about Country Road?
Explore Country Road’s heritage and future with our new brand story. It’s an ever-evolving snapshot of our campaigns, special projects and iconic films, spanning over 40 years of modern style.