As a modern Australian lifestyle brand, Country Road champions the Australian wool industry.

Responsible Wool Strategy

We prioritise the use of Australian wool across our collections, while also sourcing from regions such as China, South America and South Africa. To strengthen our support for responsible sourcing, we've created a Responsible Wool Strategy.

Our Responsible Wool Strategy seeks to protect the land through responsible farming practices, as well as improving animal welfare standards across the sheep wool supply chain. In recognition of our strategy, Humane Society International ranked Country Road as an industry leader in its 2021 Better Wool Guide.

By winter 2026 our goal is that all pure wool (100% wool fibre composition) and wool-rich (30%+ wool fibre composition) Country Road products will use wool fibre that is non-mulesed or ceased-mulesed and certified to the Responsible Wool Standard (RWS) or ZQ or ZQRX Merino Standard. We will review and revise our recognised certifications as new research, programs or certifications become available and as our sourcing strategies evolve.

When shaping this strategy, we engaged farmers, industry bodies and animal welfare groups to ensure we understood how to best support progress for every party involved.

Verified Australian Merino with Oritain

Through our partnership with Oritain, we can scientifically trace the wool in our Verified Merino ranges back to Responsible Wool Standard certified farms located around Australia.

The Good Cashmere Standard®

We are proud to be the first Australian fashion retailer to partner with The Good Cashmere Standard® by the Aid by Trade Foundation. An independent and voluntary standard, it supports the responsible farming of cashmere wool by promoting animal welfare, securing a sustainable source of income for farmers and protecting the biodiversity of the land on which the goats and farming communities live.